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Proven in practice
Elevating our customer experience with customer journey analytics
21% Conversion lift
259% Greater event reach
2.5% Click-through rate
Overview
Putting our own tech to the test
The initiative
We deployed our own customer journey analytics to understand the prospect journey.
A production deployment
The deployment operated under real constraints and against real business objectives.
An end-to-end view
For the first time, we connected our domains, trial environment, and CRM.
Putting the solution to work for customers
The solution package is now compressing customer deployment timelines.
Challenge
The gaps in our digital experience
The fragmented eco system
- Fragmented data across six digital properties
- No visibility into cross-ecosystem journeys
- Optimization was directional, not data-driven
The invisible audience
- Unknown: what content paths led to trials
- Unknown: which trial behaviors closed deals
- High-intent visitors unreachable for campaigns
Solution
One connected view, from first click to close
Customer journey analytics unified Teradata's web ecosystem, trial platform, and CRM.
Journey pattern analysis
25 closed-won deals were mapped across touchpoints.
Structured experimentation
A/B tests ran on trial sign-up and key pages.
Cross-site reach
Campaigns reached high-intent visitors.
Solution
Results
Measurable gains across the full funnel
Results now inform Teradata customer deployments and go-to-market strategy.
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Digital conversion
21% trial sign-up lift from action messaging.
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Audience reach
259% increase in reach; 2.5% CTR—nearly 7x the benchmark.
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Deal insight
67% of closed-won deals had active trial users at close.
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Customer acceleration
The solution reduces customer deployment time.
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