Sports fans expect more than just a game—they want a seamless, personalized experience from the moment they buy a ticket to the final whistle. Whether it’s purchasing merchandise, using mobile apps, or accessing stadium services, every touchpoint matters. That’s why the New York Football Giants continue to lead the way in fan engagement, powered by Teradata’s cutting-edge cloud analytics platform.
Now in the third year of our partnership, Teradata is proud to sponsor the Giants for the 2025 season. At the heart of this collaboration is Teradata VantageCloud Lake on Amazon Web Services (AWS), which enables the Giants to connect and analyze data across every fan interaction—from ticketing and concessions to in-app behavior and in-stadium Wi-Fi usage.
Turning data into game-changing insights
With VantageCloud Lake, the Giants are leveraging advanced capabilities like customer clustering and dynamic pricing to better understand their fan base and deliver tailored experiences. This platform integrates seamlessly with the Giants’ existing data warehouse, creating a unified view of customer behavior, demographics, and lifetime value.
VantageCloud Lake empowers organizations like the Giants to innovate faster by spinning up workloads for customer insights while maintaining governance and flexible compute resources. At the platform’s core is ClearScape Analytics®, Teradata’s powerful engine for deploying end-to-end AI/ML pipelines.
Join us at a Giants game
As part of our sponsorship, Teradata is excited to host guests in our suite at all Giants home games throughout the 2025 – 2026 season. Interested in joining us for an exclusive on-site experience? Reach out to field.marketing@teradata.com to learn more.
Not in the New York area? Check out our on-demand webinar to see how Teradata, AWS, and the Giants work together to deliver a unique fan experience.