currency_exchange Multi-touch attribution

Drive more conversions with deeper marketing insights

Get a comprehensive picture of each marketing touchpoint on customer journeys with Teradata VantageCloud and ClearScape Analytics™.

Try the free demo
Use case: Multi-touch attribution with Teradata
Why ClearScape Analytics for multi-touch attribution

Deliver better marketing results with multi-touch attribution modeling

Maximize marketing effectiveness with multi-touch attribution from Teradata VantageCloud and Clearscape Analytics

To maximize marketing effectiveness and allocate resources more efficiently, organizations need to understand the impact of each marketing touchpoint. 

With VantageCloud and ClearScape Analytics pathing analytics, businesses can unlock insights that improve customer satisfaction and increase sales. Marketing teams can create multi-touch marketing attribution models to better understand everything from product searches and cart abandonment to conversions, and more.

Discover how to make the most of your marketing channels with ClearScape Analytics. In our free, hands-on demo environment for ClearScape Analytics, explore how you can:

  • Gain rich insight into customer activity and marketing touchpoints
  • Boost customer conversion and attribution rates
  • Decrease broken customer journeys and churn
  • Optimize marketing processes to improve customer satisfaction

Optimize your marketing strategies with efficient rule-based, statistical, and algorithmic-based attribution modeling capabilities. With VantageCloud and ClearScape Analytics, you can:

  • Easily deploy models to predict customer actions in near real-time
  • Apply powerful attribution analysis techniques to billions of customer touchpoints 
  • Better understand customer behavior 
  • Combine with other analytics to develop more accurate models over time
  • Scale models horizontally (train segmented models per region, user type, etc.) or vertically (combine data from millions or billions of interactions)

Deliver better marketing results

See firsthand how you can maximize marketing effectiveness with multi-touch attribution. Test drive ClearScape Analytics in our free, self-service demo environment.