What are the benefits of a Customer Data Platform?
A snapshot of CDP benefits
Customer data platforms (CDPs), are marketer-managed systems that create a persistent, unified customer database, complementing existing software and marketing efforts while enabling an organization to build better customer relationships. CDPs have both champions and challengers; read on to learn more about the benefits of a customer data platform.
Benefits of a customer data platform
A CDP system ingests, consolidates and normalizes customer data from multiple online and offline sources. The data is centralized for analytics, campaigns, and other business needs.