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Teradata Peer Advantage Webinar featuring Saudi Telecom Company (stc)

Luca Decarli shares the state of analytics and digital transformation at stc and how these deep customer insights transformed the company's approach from product centric to customer centric. He shares highlights on data mining and machine learning techniques, including behavioral segmentation, NPath analysis, DPI based lifestyle segmentation, household based on social network analysis, customer journey analytics, and sentiment analysis through text mining. Luca Decarli demonstrates how these key initiatives monetized, through specialized programs like contextual marketing, High Value program, NBE (Next Best Engagement) and Smart Data Life.