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Webinar: From Mapping to Influencing: Using Intelligence to Better Understand, Influence and Activate the Customer Journey
When it comes to the customer journey, marketers have traditionally focused on mapping the customer’s experience. However, with an ever-increasing number of channels and platforms for engagement, it is becoming more and more difficult to pinpoint the next steps that a customer will take. CMO Council brings together Teradata and AT&T marketing experts in this 1 hour webinar to discuss the next steps marketers can take to intervene and better inform the customer journey.