What is Data Modeling?

“Data modeling is the analysis of data objects that are used in a business or other context and the identification of the relationships among these data objects. A data model can be thought of as a diagram or flowchart that illustrates the relationships between data.” Source: TechTarget

Teradata Take: Data models that are tailored to specific industries or business functions can provide a strong foundation or “jump-start” for big data programs and investments.