Dan Summerlin is a graduate of the Poole College of Management at NC State University with a degree in Economics and a Principal Consultant with Teradata. Dan has over 25 years of experience helping companies define customer strategies based on practical business outcomes and matching those to the best solutions and processes for success. Dan has worked globally and across multiple industries including Retail, Finance, Insurance, Telco, CPG, Gaming, Entertainment and Healthcare. In addition to creating and running specialized teams in the United Sates, he was also the Director a Customer Experience COE(Center of Expertise) in EMEA(Europe, Middle East and Africa) where he gained new perspectives on how companies interact with their customers. Dan specializes in working with companies to leverage the vast amounts of disparate information they have on their customers. Apply descriptive, predictive and prescriptive analytics to discover actionable insights. Then act on those insights at driving real-time personalized message decisions across every channel and for every customer.