Mark Shainman is the Program Manager for Teradata’s ecosystem management software Teradata IntelliSphere, as well as Teradata Vantage and competitive programs. As part of Teradata’s analytical ecosystem team, Mark looks after the marketing, education, promotion and strategy-surrounding the uptake and usage of QueryGrid, AppCenter, Data Lab, Ecosystem Manager, Multi -System Viewpoint, Data Stream Architecture, Unity and Data Mover, and Teradata Vantage. Mark also continues to be the global program manager for Teradata’s Competitive programs, covering Oracle, IBM, Netezza and SQL Server migrations as well as cloud migrations and data mart consolidations. He has managed the global aspects of technology, strategy, positioning and sales support surrounding numerous products and programs at Teradata. Prior to joining Teradata, he was a senior research analyst for META Group specializing in database management systems for both online transaction processing and decision-support architectures. Shainman has advised clients on a wide spectrum of database issues, including total-cost-of-ownership analysis, data mart consolidation, disaster recovery, replication, and security, while assisting with core database product comparison and selection.