Using Advanced Data Capabilities to Deliver Audience Engagement and Critical Insights

In this webinar, learn how Seven West Media, a leading Australian multi-platform media company, used data to underpin its coverage of the 2016 Rio Olympic Games where almost 3 million Australians consumed an impressive 325 million minutes of online content across Seven West Media digital products.

Integrating a world-first production implementation of Teradata Database on AWS into their existing Amazon Web Services ecosystem allowed Seven West Media to transform the huge volumes of data involved into critical business insights as well as proactively drive audience engagement.

Go behind the scenes and hear how they accomplished this enormous project in a matter of weeks with stunning results.