• Teradata Industry Data Models and Roadmaps

    Build a Data Warehouse that gets you there faster

    Get everyone on the same page and moving in the same direction

  • Meeting your business needs

    Foundation for your Organization's Data Architecture

    Just as the blueprint for a building's foundation determines its overall structural integrity, so Teradata's Data Models are the foundation for your company's Data Architecture. Teradata Industry Data Models house both the logical and physical elements needed to build a versatile, extensible fully integrated DW. Teradata Solution Modeling Building Blocks include semantic data models to build a flexible, consistent, and reusable Access Layer for business users.

    Read: Building a Blueprint for Better Decision Making

    Focus on Business Priorities and Goals

    Teradata's sophisticated, Industry-specific Data Models help you leverage data you already have to address new business improvement opportunities (BIOs). The Industry Data Models work in conjunction with Data Integration Roadmaps (DIRs) to help you avoid the stovepipe approach and get your IT and business users focused on connecting their individual functional pieces into your broader company strategy. The Solution Modeling Building Blocks help you accelerate providing business users access to data.

    Read: Building a Blueprint for Better Decision Making

    Quicker time to make your data BI Analytics-enabled

    Teradata's Solution Modeling Building Blocks support a business-friendly Access Layer which shields business analysts from having to worry about BI tool limitations or complex underlying data structures. The Industry Data Models work in conjunction with Solution Modeling Building Blocks to enable centralized analytic and visual access to all data across your enterprise.

    Read: Gain Business-Friendly Access to Your Data

    Teradata Industry Data Models (iDMs)

    These sophisticated, industry-specific tools help you leverage data that you already have to address new business improvement opportunities.

    • Communications Data Model – Wireline, Wireless, 3G, Internet Wholesale, Networks
    • Financial Services Data Model – Commercial / Retail Banking, Insurance, Credit Card, Investments, Brokerage and Capital Markets
    • Healthcare Data Model – Pharmacy Benefit Manager (PBM), Payer (Claims), Provider (Clinical), and Integrated Care Delivery Organizations
    • Life Sciences Data Model – Research (chemicals, genomics, proteomics), Development (clinical, epidemiological), and Pharma Manufacturing
    • Manufacturing Data Model – Sensor/Telematics, RFID/Serial Number Track & Trace, Quality Assurance, Production, Supply Chain
    • Media and Entertainment Data Model – Subscription, Online Data, Digital Content, Advertising, Target Marketing
    • Retail Data Model – Catalog, RFID/Serialized Item Tracking, Loyalty Card, Gift Cards, POS Productivity, Sales Transaction Detail
    • Transportation & Logistics Data Model – Distributor Inventory, RFID, Transportation Plan vs. Actual tracking, Rail Operations, Freight, Postal
    • Travel & Hospitality Data Model – Airlines, Hotels, Car Rental, Cruise lines, Passenger Rail, Travel Agencies, Gaming
    • Utilities Data Model – Facilities, Finances, Meter-to-cash Analytics, Grid Infrastructure for Electric, Gas, Water services

    Teradata Services

    Teradata Data Integration Roadmap (DIR)

    These sophisticated, industry-specific tools help you leverage data that you already have to address new business improvement opportunities.

    Technical Overview

    Solution Modeling Building Blocks (SMBBs)

    Learn More

    SMBBs are best practice, industry solution-specific, predefined reference Semantic Data Models for designing an easy to use Access Layer for business users. Each SMBB contains multiple data models and building blocks to address a specific set of business access requirements. The semantic data models include but are not limited to Dimensional Data Models and Analytic Data Sets.

    Financial Services

    • Capital Compliance Analytics
    • Credit Origination and Risk Analytics
    • Financial Advisor Relationship Optimization
    • Retail Banking Multi-channel Analytics
    • Insurance Auto Claims Analytics


    • Quality of Care Analytics


    • Customer Network Experience – Quality of Service
    • Customer Journey Analytics
    • Mobile Revenue Analytics
    • Customer Operations - Subscriber Analytics
    • Network Cost Management (Voice)


    • Smart Meter Analytics

    Media and Entertainment

    • IP Rights Analytics


    • Customer Engagement Analytics
    • Retail Merchandise Assortment
    • Market Basket Segmentation Advanced Analytics

    Travel and Hospitality

    • Gaming Enterprise Customer View

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  • "Workload management was also critical. With platforms like IBM or Oracle, you can tune for transactions or you can tune for warehousing.  But you can’t tune them for both at the same time.  With Teradata, the ability to set up the prioritizations and work queues and know that service level agreements can be met consistently was a big deal."

    Derek R. Dunn

    Director Enterprise Data and Information Management, Blue Cross and Blue Shield of Minnesota


    Blue Cross and Blue Shield of Minnesota
    Blue Cross and Blue Shield of Minnesota is the largest health plan in Minnesota, with 2.7 million members. The nonprofit company employs 3,700 people throughout the state. To address impending healthcare reform, Blue Cross wanted to transform its business processes and deploy technology that would help the company better understand and service its customers. By replacing its DB2 data warehouse with a Teradata system, Blue Cross is enabling powerful, high-performing analytics capabilities that will enhance insight into customer behavior and requirements. A new focus on analytics is designed to help the company respond quickly to market change and better serve its customer base. The new Teradata Data Warehouse Appliance will empower Blue Cross to more efficiently use IT assets, gain new insight from big data, and create innovative products and services that enhance customer service and satisfaction.
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